What is media language? Media Language refers to the ways in which the text presented is comunicating meaning, and through the ways in which the meaning is made using the typical conventions of the particular medium and particular media product. What are some of these conventions? The elements of semiotics, genre, narrative, codes and conventions, [...]
Archive for the ‘A2 Theory’ Category
Media Language – Key Concepts
Posted in Key Concepts Research, Research & Planning on October 7, 2010 | Leave a Comment »
Audience – Key Concepts
Posted in Key Concepts Research, Research & Planning on October 7, 2010 | Leave a Comment »
What does the term audience mean? The listeners at a performance or the intended readership for a piece of writing. In terms of trailers, the audience would be the people viewing that trailer. Hypodermic needle theory The hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on their audiences. The [...]
Representation – Key Concepts
Posted in Key Concepts Research, Research & Planning on October 7, 2010 | Leave a Comment »
Representation refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract concepts. Such representations may be in speech or writing as well as still or moving pictures. When considering representation it is important to consider these points: is the [...]
Genre – Key Concepts
Posted in Key Concepts Research, Research & Planning on October 7, 2010 | Leave a Comment »
What Is Genre Genres are formed by conventions that change over time as new genres are invented and the use of old ones are discontinued. Often, works fit into multiple genres by way of borrowing and recombining these conventions. In film theory, genre refers to the method based on similarities in the narrative elements from [...]
Research – theories
Posted in Key Concepts Research on October 4, 2010 | Leave a Comment »
Exam – section 1 You need to be able to discuss theory in relation to: Narrative Audience Genre Representation Media language What is ‘uses and gratifications theory’? The uses and gratifications theory is an approach to understanding mass communication. The theory primarily focuses upon the consumer and the audience and what people do with media, [...]
Narrative - Key Concepts
Posted in Key Concepts Research, Research & Planning on September 30, 2010 | Leave a Comment »
Narrative theory studies the devices and conventions governing the organisation of a story (fictional or factual) into a sequence. – A conventional narrative has: – A plot development in which there is a logical relation between one event and another – A sense of closure at the end (a happy or tragic ending, for example) [...]
